Armani launches its new fragrance Acqua di Gioia Eau Fraiche in early 2013. The fragrance is a new version of the original Acqua di Gioia perfume from 2010. Other editions include Acqua di Gioia Essenza from 2011 and Acqua di Gioia Eau de Parfum Satinee from 2012. Acqua di Gioia Eau Fraiche is a fresher and lighter version of the fragrance that celebrates natural beauty.

The composition is inspired by delicate breeze, gentle shower of water and soft green leaves. Aquatic notes are more pronounced, while the floral are softened compared to the original. It opens with sparkling notes of grapefruit, Primofiore lemon and mandarin peel leading to the floral - aquatic heart of ylang-ylang, jasmine tea and jasmine water. In the background, cedar wraps around musk and brown sugar to provide long lasting effect.