In September 2014 the house of Carven (Groupe Jacques Bogart) is re-launching Carven Pour Homme and Carven Vetiver, giving the perfume collection French chic, elegance and sophistication. The new editions arrive in elegant lacquered flacons in black and green shades, with metal caps in silver color. The flacon designer is Thierry de Bashmakoff. Both fragrances represent a part of the tradition and heritage of the Carven brand and are created in a contemporary style.
Carven Vetiver is a re-edition of the men’s fragrance from 1957. The house of Carven explains that this is the first vetiver-based fragrance ever launched on the market and it inspired numerous other perfumers to create fragrances for other designer houses. The composition has been announced as citrusy-aromatic-woody and it opens with an explosion of luminous citruses—grapefruit, bergamot, and lemongrass. The heart adds lavender sweetened with orange zest and aromatic-tart geranium, on a base of a sensual blend of benzoin, sandalwood, and cedar mixed with a large dose of vetiver. Carven Vetiver can be obtained in flacons of 50 and 100 ml Eau de Toilette.