"TABAC ORIGINAL is a turning point in the history of German masters of perfumery and one of the most successful fragrances in Germany since its launch in 1959! Its 55th anniversary is the right time for a new look," according to the house of Maurer & Wirtz. The new design accompanies the tradition of the original first flacon by introducing new, modern elements and deep and relief watermark on top of cardboard box as well as new logo. The bottle maintains the shape of the characteristic (original) amphora accompanied with new details. This way, the house celebrates tradition, history and originality by promising long-lasting quality known for years.
The new look is rejuvenated by clear and more expressive logo Tabac Original in the central part of the cult amphora, while the cap is replaced with a new one, with a high quality matte finishing touch. The flacon is highlighted with a large surface in white color, which contributes to accentuating the cosmetic look. Starting from July, Tabac Original has been replaced with the new edition which retained the original composition!
Top notes of Tabac Original provide a tart, sparkling and refreshing blend of such notes as petit-grain, bergamot, neroli, lemon and pepper. The heart encompasses aromatic flavors of lavender, chamomile, geranium and oak tree absolute. The base is composed of carnation, sandalwood, vetiver, musk and hot amber.
The new edition from 2014 is accompanied by a new advertising campaign which includes promo poster and a dynamic video clip to be presented later. The message of the new campaign is: "You are original."