“This hauntingly exotic fragrance intrigues with its lingering scent from the grain secreted by the shy Asian male musk deer to attract the female of his species. The Ancients used musk as an aphrodisiac. Royall's Muske is mixed with harmonious aromatics to create its own uniquely masculine allure. Try it and experience the results for yourself!” — press release of the brand. Royall Muske was launched in 1978.