Ralph Lauren is launching new fragrance Midnight Romance, a successor to the famous fragrance Romance from 1998, which has offered several versions so far (Romance Always Yours, Romance Be Mine, Romance Eau Fraiche, Romance Summer Blossom, Romance Tender Notes and Summer Romance). The new editions provides a sexy contrast to the original fragrance and its romantic versions and the fragrance announced as an 'older sister' will replace the innocence of a girl with passion and mature love described by the new composition.
Even the name of Ralph Lauren Midnight Romance speaks about challenge and the seduction of the night which significantly differs from innocent daydreaming and gentle feelings. Passions are awoken by raspberry, Italian bergamot and juicy litchi in top of the composition; the heart encompasses seductive peony, sambac jasmine and freesia warmed with a sexy blend of black vanilla, ambroxan and iris absolute. The fragrance is signed by perfumers Honorine Blanc and Alberto Morillas of Firmenich.
Ralph Lauren Midnight Romance will be available in a bottle of characteristic form, made f transparent glass with a black-silver stopper and a tag with the name of the fragrance. Starting from April 2014, according to wwd, it will be available as 30, 50 and 100 ml Eau de Parfum, accompanied by a body care collection - 200 ml perfumed bath and 10 ml rollerball bottle. The face of the fragrance will be Anna Selezneva, while Bruce Weber is working on the photo and TV campaign.