French cosmetics house Veld's launched an innovative fragrance formula, the result of “neuro-cosmetics and olfactory therapy”, which supposedly assists in the process of losing weight. The formula of Prends-Moi ("Take Me") perfume contains “Betaphroline” that induces beta - endorphins, hormones of happiness, which stimulate the feelings of well being and reduce stress and desire to overeat. In addition, it also contains caffeine, carnitine and spirulina algae extract, the combination that activates enzymes involved in degradation of fat.
The fragrance was launched in 2011 in France and since 2012 it is available in other counties as well. Its floral - fruity and aquatic composition is developed by Robertetperfumers. Top notes are bergamot, mandarin and grapefruit. The heart is composed of jasmine, ylang-ylang and lilac, while the base consists of patchouli, sandalwood, vanilla and white musk.