The first fragrance for women by John Varvatos has arrived in February 2008, at first to Saks 5th Avenue, and then world-wide by the end of September.
The muse for this fragrance was his wife Joyce, who has worked on creation of this fragrance and has given it an artistic touch. The fragrance was created by Rodrigo Flores-Roux of Givaudan and John Varvatos. It is composed of apricot, Damask plum and golden mandarin. The heart seduces with oriental lily, Indian mango blossom, Egyptian jasmine, and Turkish rose. The base unifies oakmoss, patchouli, Tonka beans and wild honey.
The fragrance comes as 15ml (0.5 fl.oz.) parfum extrait, and as eau de parfum, but a special one as it will contain 50% concentrated parfum.
The bottle, designed by Doug Lloyd of Pochet, comes in 50ml (1.7 fl.oz.) and 100ml (3.4 fl.oz.) sizes. Besides the fragrance the fragrant collection will include body lotion and face cleanser oil both in 200ml (6.9 fl.oz.) size.
The face of the fragrance is Louise Pederson, and the photographer – Alasdair Mclellan.