Givenchy launched their fragrance for men in September 2008 and it was advertised by pop star Justin Timberlake.
This modern and contemporary perfume named Play was presented in two versions: Givenchy Play EDT and Givenchy Play Intense, in a bottle shaped like an MP3 player. It is made of milky glass, with cafalonium frame and rubber button to press.
These fragrant creations Givenchy Play are a work of perfumers Emilie Coppermann and Lucas Sieuzac (Symrise), from direction of Françoise Donche, the perfume nose of the house of Givenchy.
The perfume in EDT strength Givenchy Play EDT is created of notes of bergamot, mandarin orange, grapefruit, bitter orange, amyris wood, coffee flower, black pepper, vetiver and patchouli.
Several commercials accompany this perfume. They were made in black and white, by Tom Munro.