Donna Karan presents a brand new fragrance in August 2012, simply named Woman. Woman fragrance carries a positive message from the designer to women to feel good about themselves no matter what.
The designer told wwd magazine that this new perfume is as complex as the woman who will wear it. She worked with perfumer Anne Flipo to create the composition, and also collaborated with Estée Lauder Cos. Inc. and International Flavors & Fragrances. The fragrance is built around the core of sandalwood and vetiver from Haiti, including notes of orange blossom amongst others.
Bottle design for the new fragrance is harmonized with the style of Cashmere Mist perfume bottle from 1994, which was created by the designer’s late husband Stephan Weiss. The new bottle is signed by architect Zaha Hadid.
The advertising campaign is shot by Inez van Lamsweerde and Vinoodh Matadin with famous models Christy Turlington, Karolina Kurkvova and Liya Kebede.
The collection includes 50 and 100 ml Eau de Parfum, body lotion and body cleansing lotion.