Designer duo Dolce & Gabbana launched their first perfume Dolce & Gabbana Pour Femme in 1992, followed by its male equivalent Dolce & Gabbana Pour Homme in 1994. Rich floral character of the feminine edition and aromatic - fougere for the masculine one, this perfume pair marked the decade of the nineties. In 2012, the designers have decided to "return to the roots" and to re-launch the two fragrances.
“It’s not so much a reedition as it is a fine-tuning,” said Gabbana to wwd magazine. “We altered the bottles a bit.…There has been an evolution [of the brand] since the Nineties, Domenico and I were much younger then — we’ve really matured a lot.”
The new Dolce & Gabbana Pour Femme begins with notes of neroli, raspberry and tangerine leading to the heart of jasmine and orange blossom, over the base of marshmallow, vanilla, sandalwood and heliotrope.
The advertising campaign is shot by Mario Testino in Sicily with famous models Laetitia Casta and Noah Mills. The fragrances are available from July 2012 – as 25, 50 and 100 ml Eau de Parfum for women.