After launching two successful fragrances, the Sex and the City celebrity Sarah Jessica Parker has launched a new one. After Lovely, created in 2005, a fragrance that was supposed to express the light and tender side of her character, and Lovely Liquid Satin in 2006, she is now presenting the more aggressive and desirable Covet, a fragrance that captures impish and garrulous Sarah.
SJP's new fragrance was promoted on August 7, 2007 in NYC, at the Herald Square Macy's, under the slogan "I had to have it!" The perfume was created by Frank Vöelkl of Firmenich in collaboration with fragrance designer and consultant Ann Gottlieb. The bottle was designed by Chad Levigne.
Covet opens with intensive spicy-green-mint note of geranium leaves, bright and luminous Sicilian lemon, lavender, and warm and slightly spicy chocolate notes. The heart notes are honeysuckle, magnolia, and lily of the valley. The base is darker, composed of cashmere wood, musk, vetiver, teak wood and amber. It comes in 50 ml and 100 ml bottles, and with matching body products.
See Covet TV commercial Covet was created by Ann Gottlieb and Frank Voelkl.