Jimmy Choo presents its new perfume called Illicit, coming out in August 2015. It is designed for women who are "tempting, seductive, risk-taking and totally in control." Illicit embodies the daring spirit of a woman who is hypnotic, attractive and living life to the fullest.

The fragrance is announced as a modern floral, created by the perfumer Anne Flipo. It starts with frizzy notes leading to the floral heart and the warm, honey-amber base. Ginger and bitter orange open the composition. The heart consists of rose and jasmine sambac, laid on the base of honey-amber accord and sandalwood.

The face of the perfume is singer Sky Ferreira. The fragrance is available as 40, 60 and 100 ml Eau de Parfum.