Cult fragrance Armani Eau Pour Homme launched in 1984 received its re-edition Armani Eau Pour Homme in 2013, as well as several versions making up the special Eau Pour Homme line of the house. The first version was presented in a black flacon in 2013 Armani Eau de Nuit, followed by Eau d'Aromes, 2014. It was expected that the men’s fragrant line will be expanded further. The latest edition to mark 2015 is named Armani Eau de Cedre, and is dedicated to precious cedar. The fragrance arrives on the market on August 24, 2015.
The composition of the new version was inspired by the scent of a man’s velvet jacket, which is soft, delicate and elegant. The characteristic scent of Eau de Cedre edition conveys the softness of velvety material and starts the composition with lemon oil and Italian bergamot. Aromatic scent of sage is mixed with violet leaves and caraway, with a hint of "Cardamom Pure Jungle Essence" chord. Masculine chords originate from essences of cedar, black tea, woody chords and suede.