A very interesting edition announced and aimed at younger audience arrives from the Balenciaga Company. Balenciaga, in collaboration with Coty, Prestige and IFF created the new fragrance FLORABOTANICA which attracts attention with its modern, attractive flacon and unusual ingredients.
The composition was developed by perfumers of the house of IFF, Olivier Polge and Jean-Christophe Herault, who composed it of such accords as mint, carnation, hybrid rose, caladium leaves, amber and vetiver. It was envisaged that the composition would offer floral character, which is also very seductive and its flowers will not be just beautiful, but also very dangerous.
The advertising campaign is decorated with three metal sculptures resembling the Ghesquière floral print created a few years ago. Photos for the campaign were taken by Steven Meisel, and the advertising face is young actress Kristen Stewart. She is wearing a dress from the floral collection and holding her hands in her pockets.
Florabotanica will be available as 30, 50 and 100 ml EDP accompanied by perfumed body care products—body lotion and shower gel.